Topshop

I found that this particular Topshop is completely overbearing, there is so much going on all at once it's hard to concentrate. Topshop has a very young customer, I would say as young as 12/13, because you can buy items like basic graphic t-shirts that perhaps you could buy one week and some jewellery the next week, purchasing small but often. I wouldn't say there was a particular limit on how old the Topshop customer is, simply because of the massive range of things available. Maybe you shop at Bluebird for interesting dresses, but then you want some something basic and something you know that will fit you, like t-shirts or jeans, which you can get from Topshop with them looking "too Topshop", as the brand definitely has its own style of clothing which people can pick out. At and even older end of the spectrum, Mum's and daughters can go shopping in Topshop together, with the Mum's being able to find interesting things that aren't too garish and the daughters being able to find something on trend and a lot of them.

Topshop collaborates with designers to sell graphic t-shirts, but also with young designers as a boutique, selling designers clothing like Ashish. This way of selling things seperately means Topshop keep this broad spectrum of customer because they can come in for specific parts of Topshop, not necessarily just the clothing that covers rails and rails and is all current trends. The fact that topshop hits ALL of the trends can put shoppers off going to Topshop when they reach a certain age because they begin to be more sophisticated in their shopping and no longer want the same thing as everyone else, and probably look more to Urban Outfitters if they don't have a lot of money, or going to places like Dover Street Market if they do.