Urban Outfitters

Urban Outfitters is very much like down-sized version of Bluebird, they have their own clothing, but they also stock designers of varying prices, like Westwood's Anglomania and See by Chloe, but also Sparkle and Fade and Kimichi Blue, etc. They currently sell their clothing in ranges with names, such as the current Party People and The Right Cord, this helps to sell easy outfits, just like Matches lay out their clothing, people can pick up several items at once knowing they will go together and not have to think about it. 

I would say the varying range of products means that age range of consumers for Urban Outfitters is quite a wide scope, perhaps from younger teens 15/16 going up to early 20s. I think the advertising for UO and style of the products, with prints and accessories being quite bold and bright, means the focus is quite a young, fresh audience, more a street style approach to clothing than being a sophisticated dresser.