B-Store

 

When I went into B-Store, I was immediately asked if I needed any help, when I started to browse the shoes they stocked. This would have been very helpful if I did, but they had jumped the gun a bit as I'd only just got in there. There were no prices on a lot of things, which I think says a lot about the shop, basically if you have to ask the price you probably can't afford it. I liked the way they had a concept in the shop, with this kind of sea/boat ephemeral around, with bits of rope hanging things up. B-Store have their own magazine which was placed all over the shop and they had a few out of the wrappers so you could browse before buying.

I found it interesting the B-Store was the only shop that tended to mix their their women's and men's stock up together, which perhaps suggests either a consumer looking for a more unisex style or that customers tend to come in as couples. They had awkwardly placed more publications right outside their changing rooms, which only had curtains and not doors, so I felt a bit awkward and quickly moved on from there as to not look a bit creepy, which you shouldn't really have to be considering in a shop.

I think that B-Store stocks products for young people, 20s to 30s, who probably shop at Bluebird, too, given the price point and the fact they stock things like Acne's shoes. There seems to be a big crossover with young looking but high end shops, who stock similar clothing but not the same as to not compete with each other. Again the shop was small and had a boutique feeling, which meant you couldn't browse for too long until you felt like if you weren't buying anything, it was definitely time to leave.