Liberty

 

Liberty is a bit of a culture clash with a listed building containing designer clothing, like Alexander McQueen. The shop can't change its interior much because of it being a listed building it's stuck with layout it has, which makes it harder for Liberty than the other shops to keep up-to-date.

The different levels, like Browns, stock different kinds of designers, which I thought tended to represent more exrtravagant evening wear on one floor with ready-to-wear styles the two floors about this. They lay out their clothing on rails with small cards to represent the designer, so there is no drawing the customer in with bold advertising campaigns for particular brands, everyone gets the same treatment, from Ann Demeulemeester to Alexander Wang. In a way I thought this made this particular shopping experience feel like a much older customer would be coming in, not really bothered by trends or what they'd seen on a billboard, more interested in what Liberty as a long established shop has in. Then again, the fact they can't change the layout every season also means that Liberty can be open to younger shoppers, coming in with their parents and relatives, being able to look at the more contemporary designers, which means Liberty has the possibility of keeping its customers for a very long time, being regarded as a safe bet.