On first impressions we decided that Fresh Kids is generally quite a male subculture and has a lot to do with music x fashion, but not necessarily fashion as in current trends. It has quite a geeky edge to it and tends to be very bold and graphic. It's definitely to do with being in a group and being interested in the same aesthetic and culture, and its area would be West London.
Music and interests vary from: A Tribe Called Quest, De La Soul, classic films, polo shirts, BAPE, Ice Cream, checked shirts, baggy jeans, geek glasses...
A Tribe Called Next was created but only lasted 6 months, however they still have a video account on Vimeo with interviews of stylists and photographers to do with the brand.
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