Hoxton Boutique is quite small and quaint, with designers I didn't recognise with fairly high price points. The staff were quite friendly upon me coming into the shop, but did then stand and watch me walk around as the counter is slap bang in the middle of the shop. They had a couple of the same item and sometimes just one piece, or the same print in a skirt and in a dress, but only one of each, which suggests a very unique selling point.
They had a sale rail, which is unusual, I noticed, for a shop that sold this kind of clothing, B-Store and Bluebird didn't have a sale rail, but Topshop and Urban Outfitters do, so it was almost like a merging of the two kinds of shop, and maybe they have no other way of getting rid of leftover stock.
I wasn't really impressed or enthralled by the shop, it was fairly plain and white, much like the high end designer section in Selfridges, apart from a few bits of retro items on the walls and a rather large mirror wall at the back to check yourself out in. It had a kind of DIY feel, unlike say B-Store, which was very professional and well though out. I'd say young people from 18 going up to late 20s could probably shop here, but it was very much a street style again that I don't think would translate very well to someone who was in their 30s, and again it was in the East of London which is known to be young and trendy.
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